What Your Current Results Say About Your Focus
Your results aren’t random.
They definitely aren’t bad luck (although they might feel like this sometimes).
They aren’t because the market is “weird.”
👉 Your results are a direct reflection of your focus.
That’s not an insult. It’s leverage.
Because if results reflect focus… then changing your focus changes everything.
Results Don’t Lie — They Reveal
Every agent says they want more of everything.
➡️ More closings
➡️ More consistency.
➡️ More confidence.
But what you say you want and what you actually focus on every day are often two different things.
If you currently have:
Very few listings or buyers → You’re not spending enough time in listing and buyer conversations.
Inconsistent income → You’re not consistently generating new conversations.
Low confidence → You’re focused on outcomes instead of daily actions.
Constant stress → You’re focused on busywork, not revenue-producing activity.
Your calendar tells the truth.
Your bank account confirms it.
You don’t get paid for what you intend to do…
👉 You get paid for what you repeatedly focus on.
Where Your Focus is Probably Lacking
Most struggling agents aren’t necessarily lazy.
They’re distracted.
Here are the three biggest focus issues I see.
1. Validation Over Production
You check social media.
You compare yourself to agents closing deals every week.
You worry about how you look, what you post, and whether people see you as successful.
None of that produces income.
Validation feels productive.
Production actually is.
👉 If you’re spending more time being seen than being in conversations, your results will show it.
2. Learning Over Executing
Another podcast.
Another YouTube video.
Another script.
Another training.
Learning is absolutely important.
But “stationary” learning gives you a feeling of productivity.
You feel like you’re “working on your business.”
But skill doesn’t improve from watching.
It improves with reps.
You don’t need more information.
You need more conversations.
The market does not reward the most educated agent.
It rewards the most active one.
3. Outcomes Over Controllables
You track:
Appointments set
Listings signed
Deals closed
But you ignore:
Conversations initiated
Follow-ups sent
Direct asks made
Outcomes are lagging indicators.
Conversations are leading indicators.
When you focus on outcomes, your emotions swing daily.
When you focus on controllables, your confidence stabilizes.
👉 Confidence is built through action you control — not results you hope for.
Do a Quick Focus Audit
Don’t overcomplicate this.
Be honest with yourself:
How many real conversations did I initiate this week?
How many times did I directly ask for business?
How many hours did I spend on income-producing activity?
What did I spend most of my mental energy on?
Now look at your current results.
Do they match your focus?
They always do!
Focus Creates Identity
Here’s what most agents don’t understand:
Your focus doesn’t just create results.
It creates your identity.
👉 When you focus on daily execution, you become disciplined.
👉 When you focus on skill reps, you become sharp.
👉 When you focus on consistency, you become confident.
And identity drives income.
A confident agent isn’t confident because they closed 20 deals.
They’re confident because they’ve done the work so many times that pressure doesn’t shake them.
That starts with focus!
The Truth Most Agents Avoid
You probably don’t have:
A motivation problem.
A personality problem.
A market problem.
You have a focus problem.
And that’s good news.
Because focus is trainable!
But here’s where most agents get stuck:
They know what they should focus on.
They just don’t focus on it.
And after a few slow months, confidence drops.
Avoidance increases.
Distraction feels easier (Hello TikTok recommended videos!)
That cycle kills more careers than the market ever will.
Here’s the Shift
For the next 30 days:
Track conversations, not closings.
Track asks, not agreements.
Track hours of execution, not feelings.
Protect your focus like it’s income — because it is.
If you do that consistently, your results will change.
Not because of luck.
Because you’ll be more aligned with your desired outcomes.
And if you’re in that frustrating place where you know what to do but aren’t doing it consistently…
That’s not a strategy issue.
That’s a mindset and clarity issue.
That’s where I help agents reset.
A short, focused intervention can change the direction of your next 90 days — if you’re willing to look honestly at what your results are already telling you.
Your results are speaking.
The question is: are you listening?