The ONE Newsletter | The Real Reason Why Listings Do Not Sell
Sent by Michael Opyd | 8.13.25
ONE LESSON
One of the first listings I had was a small condominium in Chicago. The condo was not spectacular in any way. In my eyes at the time, it was an outdated box in the sky. After the seller agreed to work with me, I made a few notes on the listing and then worked to get it on the market. The photos came out okay, and I thought I did a decent job with the description and pricing to sell it quickly. Seven weeks went by, and I only had a few showings with no offers. I even reduced the price a little bit, thinking that was the issue. Finally, after speaking with multiple veteran agents about things I could do, I rearranged the photos to highlight the living space better and rewrote the description to point out the potential of the property. A few days after relisting it at the same price, I received a full-price cash offer that closed two weeks later.
LESSON LEARNED: If you do not gather enough information up front, your chances of selling a property quickly significantly reduce.
Before listing any property, take the time to find out as much as you possibly can about it. Not only the basics, but also the items buyers are going to ask about (ages of utilities, appliances, roof, etc.). Then, look at the property as if you were a buyer walking through it. Look for all the benefits the property would offer someone and make it a point to highlight these as much as possible in your description and marketing.
REMINDER: People buy benefits, not properties.
ONE TIP
Don’t skip on the details. The more you tell the more you sell. Include as many details as possible in all of your listings descriptions along with any other areas available on your MLS.
ONE QUOTE
Shark Tank investor Barbara Corcoran, on how to sell listings:
”Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.”
ONE QUESTION
What are the benefits your listings offer buyers and are you selling them?
Think about your current listings (or past ones if you do not currently have any). What benefits stand out that separate them from other listings? What benefits would attract a buyer to the home? Sell these!
Catch you next week!
Michael Opyd | Author of The Education of a Real Estate Agent
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About the Newsletter
The ONE Newsletter was created to help real estate agents get the most usable knowledge in the shortest time. Every week, the latest issue is sent to agents who are eager to learn and grow (personally and professionally)! Each email includes One lesson, One tip, One quote, and One question, designed to read in 60 seconds or less!
Books
On Sale Now! 15% Off!
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent Workbook, you will:
✅ Complete the important items that only 25% of agents who succeed complete
✅ Know exactly what to say to yourself to overcome every challenge that comes your way
✅ Not only vividly see everything you want in business and life, but also how to achieve all of it
✅ Thoroughly understand what your current financial situation is and how to use whatever available money you have to its fullest potential and drive your business forward
✅ Know the exact questions you need to ask a team leader and brokerage when interviewing, so you don’t destroy your career by joining the wrong one
✅ Quickly build the most important part of your business and put an easy-to-follow, actionable plan in place to create a sales-generating engine
✅ Avoid all of the common mistakes newer agents make when working with buyers and sellers so you can start closing transactions and generate income quicker
✅ Know how to identify your ideal client and convince them to use you over every other agent in your market
✅ Build your complete brand and know how to promote it like a professional marketing agency
✅ Understand how to maximize every minute of your day to become a sales machine, while also enjoying your life!
…And this is only a fraction of what you will learn!
Please, pick up my workbook and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the workbook and book together
Shipping is always free!
On Sale Now! 15% Off!
“This book needs to be in the hands of every person entering this great industry!”
— Jennifer - 1st Year real estate agent in Chicago
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent, you’ll understand:
✅ How to create unbreakable mental strength so you can destroy any challenge that comes your way
✅ How to turn your goals into reality
✅ How to avoid the mistakes 99% of agents make when joining a team and brokerage, so you can make sure to join the right one to help you grow and excel
✅ How you can quickly build and easily use the one element of a real estate business that all successful agents are obsessed with
✅ How to separate yourself and get consumers to choose you over all of the other agents in your market
✅ How to generate business everywhere and anywhere, you are so you never run out of clients to serve
✅ A simple but very effective lead conversion strategy proven to convert your leads at a level far above what an agent typically does
✅ How to build your brand so people will remember and trust it
✅ The social media strategies that influencers use to create views and followers
✅ The tools you can use to build and grow your business that have been tested and proven to work
…And this is only a fraction of what you will learn!
Please, pick up my book and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the book and workbook together!
Shipping is always free!