The ONE Newsletter | Be More Than a Chauffeur
Sent by Michael Opyd | 7.2.25
ONE LESSON
In my third year, I was referred to a buyer who was interested in purchasing a condo along Chicago’s Lake Shore Drive. After connecting, we set up a time to meet so I could walk him through the buying process and understand what he was looking to buy.
When we met, I walked him through my presentation, making sure he understood everything clearly. Then, when it was time for him to tell me what he was looking for, I grabbed a few details from him (ideal price point, beds/baths, and neighborhoods) before ending the meeting. Unfortunately, I didn’t get enough details at the meeting, and it took me showing him over 60 properties to find out what he needed in a property.
LESSON LEARNED: Gather all necessary information up front
The mistake I made of not finding out exactly what my buyer needed (and why) is common for many newer agents. Most, like myself, are so excited to have a client that we forget about gathering the necessary details before we start looking (or don’t know what questions to ask). This results in us spending so much wasted time showing properties our buyers are not really interested in.
Make sure you get as much information from a potential buyer as possible at the initial buyer’s consultation. Find out why the needs they have are important to them and if they are willing to sacrifice their wants to get them. Knowing this will allow you to focus your searches better, which will ensure your buyers are seeing properties they are likely more interested in and ultimately help them make a quicker buying decision.
ONE TIP
Search for properties to send to your buyers every day (off market, just outside their ideal neighborhoods, above or below their price range). Do not just rely on the MLS to send them properties. Any agent can do that. To separate yourself from other agents, you need to do what others are not.
ONE QUOTE
Founder and CEO of Microsoft Bill Gates on focus:
”My success, part of it certainly, is that I have focused on a few things.”
ONE QUESTION
What could you do to create a better buying experience for your clients?
Take a moment to consider what your buyers see when working with you. What processes do they go through? What systems do you use? Now ask yourself what you can do to be better.
Catch you next week!
Michael Opyd | Author of The Education of a Real Estate Agent
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About the Newsletter
The ONE Newsletter was created to help real estate agents get the most usable knowledge in the shortest time. Every week, the latest issue is sent to agents who are eager to learn and grow (personally and professionally)! Each email includes One lesson, One tip, One quote, and One question, designed to read in 60 seconds or less!
