The ONE Newsletter | A Goal Without a Plan is Just a Dream
Sent by Michael Opyd | 6.11.25
ONE LESSON
When I entered the real estate industry, I set a few goals for myself. I set goals for the amount of production and sales I wanted to do in my first few years (which I never came close to achieving), how many people I wanted to have in my database, and to win a top producer award.
It took me almost a decade to win a top producer award, and in 2018, I finally achieved my goal, winning an award for both the amount of production plus the number of sales I did. But, as soon as I received the email letting me know I had won, something happened to me. The fire inside for wanting to sell completely went out. I had achieved everything I wanted to on the sales side (I never wanted to build a team or be the #1 agent in the city). As a result, the idea of selling real estate became more and more difficult for me to the point where I do not enjoy it as much anymore.
LESSON LEARNED: Set goals that will pull you to achieve them.
I did not understand how to set goals when I started my career. At the time, winning a top producer award seemed like a huge goal to me since I was starting with nothing. While it served its purpose, it also helped me understand that it did me a disservice because it left me wandering for years, trying to figure out what my passion and goals were. It wasn’t until five years later, in 2023, when I was meditating, that I discovered a goal large enough to pull me to want to achieve it: to transform the real estate industry!
When setting your goals, ensure they are ambitious enough (and align with your passions) to motivate you to achieve them. If you do, every day you will wake up knowing exactly what you're focused on.
ONE TIP
To accomplish anything of significance, you must give up short-term gratification to achieve your long-term vision.
ONE QUOTE
6X NBA Champion and NBA Hall of Famer (the GOAT), Michael Jordan, on goals:
”I’m a firm believer in goal setting. Step by step. I can’t see any other way to accomplish anything.”
ONE QUESTION
What will you give up in the short term to reach your long-term goals?
Most people are not willing to give up things in the short term to achieve their long-term goals. They spend time on things like binge-watching shows, out partying, or on social media instead of focusing on their goals. The choice on how you spend your time is yours. The more you can focus on your goals now, the faster you will achieve them!
Catch you next week!
Michael Opyd | Author of The Education of a Real Estate Agent
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About the Newsletter
The ONE Newsletter was created to help real estate agents get the knowledge needed to avoid failing in an industry designed for failure. Every week, the latest issue is sent to agents who are eager to learn and grow (personally and professionally)! Each email includes One lesson, One tip, One quote, and One question for you to think about.
Books
On Sale Now! 15% Off!
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent Workbook, you will:
✅ Complete the important items that only 25% of agents who succeed complete
✅ Know exactly what to say to yourself to overcome every challenge that comes your way
✅ Not only vividly see everything you want in business and life, but also how to achieve all of it
✅ Thoroughly understand what your current financial situation is and how to use whatever available money you have to its fullest potential and drive your business forward
✅ Know the exact questions you need to ask a team leader and brokerage when interviewing, so you don’t destroy your career by joining the wrong one
✅ Quickly build the most important part of your business and put an easy-to-follow, actionable plan in place to create a sales-generating engine
✅ Avoid all of the common mistakes newer agents make when working with buyers and sellers so you can start closing transactions and generate income quicker
✅ Know how to identify your ideal client and convince them to use you over every other agent in your market
✅ Build your complete brand and know how to promote it like a professional marketing agency
✅ Understand how to maximize every minute of your day to become a sales machine, while also enjoying your life!
…And this is only a fraction of what you will learn!
Please, pick up my workbook and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the workbook and book together
Shipping is always free!
On Sale Now! 15% Off!
“This book needs to be in the hands of every person entering this great industry!”
— Jennifer - 1st Year real estate agent in Chicago
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent, you’ll understand:
✅ How to create unbreakable mental strength so you can destroy any challenge that comes your way
✅ How to turn your goals into reality
✅ How to avoid the mistakes 99% of agents make when joining a team and brokerage, so you can make sure to join the right one to help you grow and excel
✅ How you can quickly build and easily use the one element of a real estate business that all successful agents are obsessed with
✅ How to separate yourself and get consumers to choose you over all of the other agents in your market
✅ How to generate business everywhere and anywhere, you are so you never run out of clients to serve
✅ A simple but very effective lead conversion strategy proven to convert your leads at a level far above what an agent typically does
✅ How to build your brand so people will remember and trust it
✅ The social media strategies that influencers use to create views and followers
✅ The tools you can use to build and grow your business that have been tested and proven to work
…And this is only a fraction of what you will learn!
Please, pick up my book and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the book and workbook together!
Shipping is always free!