The ONE Newsletter | How to Gain an Advantage Over Everyone Else
Sent by Michael Opyd | 11.19.25
ONE LESSON
“What do you know about condos?” The buyers I was interviewing with asked me as we sat inside a Chicago Starbucks. Well…then over the next 10 minutes, I schooled them on what they need to know and look out for when buying a condo in the city of Chicago. I talked about everything from how Home Owners Associations worked, what Special Assessments are, and what they are responsible for when buying a “box in the sky.” When I finished, the buyers looked at each other and said, “We’d love for you to represent us!”
LESSON LEARNED: The more you know, the more valuable you are.
From the beginning of my career, I knew I wanted to sell in the city and not the suburbs. Knowing Chicago has more condos than any other type of property, I made it a priority to learn as much about them as possible. I spent time viewing them in different areas around the city, researching price points on the MLS, going on inspections (for other agents) to learn what inspectors look for, and learning the difference between the different types of buildings. The result was a lot more buyers picking me to represent them versus the other agents I was up against.
👉 People will pay for value; the more valuable you make yourself ➡️ the value you can provide to others ➡️ the more people will want to work with you!
ONE TIP
Designate time each day to educate yourself. The more you know, the easier it will be to find advantages. With a wider range of knowledge, your mind can look in more places to see what it can take advantage of. It’s like a pair of scissors versus a Swiss Army knife. Both can cut things, but only one is also designed to open your adult beverage!
ONE QUOTE
Motivational public speaker and self-development author Brian Tracy, on how knowledge can change your future:
"Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future."
ONE QUESTION
Are you spending your time gaining knowledge, or are you wasting it on mindless activities?
When you look at your days, do you see yourself using as much time as possible to build a better future, or are you wasting it doing things like binge-watching TV? Either way, at some point in the future, you are going to look back and either be satisfied with the life you built or regret the decisions you made.
Catch you next week!
Michael Opyd | Business + Life Guide for New Real Estate Agents
Author of The Education of a Real Estate Agent & The Education of a Real Estate Agent Workbook
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About the Newsletter
The ONE Newsletter was created to help new real estate agents get the most usable knowledge in the shortest time. Every week, the latest issue is sent to agents who are eager to learn and grow (personally and professionally)! Each email includes One lesson, One tip, One quote, and One question, designed to read in 60 seconds or less!
Books
On Sale Now! 15% Off!
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent Workbook, you will:
✅ Complete the important items that only 25% of agents who succeed complete
✅ Know exactly what to say to yourself to overcome every challenge that comes your way
✅ Not only vividly see everything you want in business and life, but also how to achieve all of it
✅ Thoroughly understand what your current financial situation is and how to use whatever available money you have to its fullest potential and drive your business forward
✅ Know the exact questions you need to ask a team leader and brokerage when interviewing, so you don’t destroy your career by joining the wrong one
✅ Quickly build the most important part of your business and put an easy-to-follow, actionable plan in place to create a sales-generating engine
✅ Avoid all of the common mistakes newer agents make when working with buyers and sellers so you can start closing transactions and generate income quicker
✅ Know how to identify your ideal client and convince them to use you over every other agent in your market
✅ Build your complete brand and know how to promote it like a professional marketing agency
✅ Understand how to maximize every minute of your day to become a sales machine, while also enjoying your life!
…And this is only a fraction of what you will learn!
Please, pick up my workbook and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the workbook and book together
Shipping is always free!
On Sale Now! 15% Off!
“This book needs to be in the hands of every person entering this great industry!”
— Jennifer - 1st Year real estate agent in Chicago
Hi, I’m Michael Opyd. Over the last decade, I have dedicated my life to helping people entering the real estate industry build their business and change their lives. This passion to help comes directly from my challenges building a real estate business with minimal education available to assist me, and seeing how many people are forced to go through what I went through. It is what led me to open up a brokerage specifically designed for new real estate agents, where the education we offered helped them sell and earn two to four times as much as an average first-year agent. As much as I loved the brokerage and our agents, seeing their success drove me to want to help more new agents. So for over two years, I worked until one or two in the morning six days a week, to write my books The Education of a Real Estate Agent and Workbook that help agents learn how to build a successful real estate business while building one at the same time.
I’m going to be real with you, the real estate industry is unintentionally designed for you to fail. Why? Because, most of the education offered by brokerages (and coaches) is for veteran agents, since they are the ones who make them more money. Unfortunately, this forces anyone new to try and figure things out on their own. An almost impossible task. So much so that 75% of the agents don’t even make it past their first year!
I wrote my books to help change this and provide people with a real opportunity to succeed in this challenging career. To provide everyone entering the industry with the knowledge that the industry unfortunately doesn't offer.
When you finish The Education of a Real Estate Agent, you’ll understand:
✅ How to create unbreakable mental strength so you can destroy any challenge that comes your way
✅ How to turn your goals into reality
✅ How to avoid the mistakes 99% of agents make when joining a team and brokerage, so you can make sure to join the right one to help you grow and excel
✅ How you can quickly build and easily use the one element of a real estate business that all successful agents are obsessed with
✅ How to separate yourself and get consumers to choose you over all of the other agents in your market
✅ How to generate business everywhere and anywhere, you are so you never run out of clients to serve
✅ A simple but very effective lead conversion strategy proven to convert your leads at a level far above what an agent typically does
✅ How to build your brand so people will remember and trust it
✅ The social media strategies that influencers use to create views and followers
✅ The tools you can use to build and grow your business that have been tested and proven to work
…And this is only a fraction of what you will learn!
Please, pick up my book and let me help you avoid the pains and frustrations agents feel when entering the real estate industry so you can build your business quickly!
NOTE: There is a 25% discount if you purchase the book and workbook together!
Shipping is always free!