
TOP PRODUCER
BUILT A TOP PRODUCING SALES BUSINESS OUT OF THE GREAT RECESSION WITH MINIMAL MONEY AND KNOWLEDGE OF REAL ESTATE
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BROKERAGE OWNER
BUILT A BROKERAGE BASED ON EDUCATION WHERE NEW AGENTS AVERAGED 2x4 TIMES THE PRODUCTION AND INCOME OF TYPICAL 1ST YEAR AGENTS
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GROWTH MINDED
SPENT OVER 25,000 HOURS LEARNING FROM HISTORY’S MOST LEGENDARY PEOPLE
FOLLOW MICHAEL
Michael’s unique perspective on the real estate industry has led to his being featured in numerous online articles, including Forbes, Inman, US News, Investopedia, The Chicago Tribune, and The Chicago Sun-Times. He has also been featured multiple times in Chicago Agent Magazine, both on the cover and as a contributor, and in Chicago Real Producers Magazine.
My Story
For the early part of my life, I was lost, not exactly sure where I fit in this world. I didn’t enjoy school and was never one of the popular kids (no matter how much I wished I was). I even delayed going to college as long as possible so I could keep playing hockey. But eventually, time ran out. Getting a college degree was ingrained in me since I was young. So I went, and after accidentally outsmarting the system, I graduated near the top of my class.
After graduation, I didn’t know what I was looking for, but I knew I needed to get away from my current life. So I took a corporate job 15 hours away from everything I knew in a city where I only spent a total of 30 minutes. More importantly, in a place where no one knew who I was. The job was boring, and I only picked it because it offered me the most money. After two years, I was ready to come back home. So I packed everything I owned into my 2003 Honda Civic and drove 15 hours back to my parents’ house with no plan.
After moving back in, I spent the next few weeks trying to figure out what to do with my life. I put my resume into a few places that sounded interesting, but it was 2009, and the Great Recession decimated any chance I had at finding employment.
While searching about finance online, I came across something called a Real Estate Investment Trust (R.E.I.T.). I had seen this term at my previous job, but knew nothing about it. So I called the one person I knew in real estate, my cousin. It was a call that changed the direction of my life.
At a time when I was the most lost I had ever been. I found real estate.
I knew in my heart that real estate was the right path for me. I just wasn’t sure exactly what the destination was. I started by being an agent, but after winning a top producer award in my ninth year (my main goal when I entered the industry), I felt I was destined for something more. I then tried owning a brokerage. But after almost a decade of helping new agents and growing the brokerage to two offices and 66 agents, I realized owning a brokerage would never fulfill what I was looking for. So I sold it. I knew I wanted to make a massive positive impact on the real estate industry and believed I had the knowledge and skills to do it. I just wasn’t sure how to do this.
Finding My Ultimate Path
My belief started earlier in my life when I was taught the importance of constantly educating myself. The year before I left for the East Coast, I got a crash course in how to get ahead in life from a mentor. We would hang out often at his huge house, and he would teach me about how I can get to where he is. He explained to me that you are only as valuable as you make yourself and stressed that the more time you spend working on yourself, the farther you will go in life. He turned me on to reading personal growth and development books, along with autobiographies. I took these lessons to heart and spent a lot of time out East working on myself in my free time, preparing for the day when I found what I was looking for.
Immediately when I entered the real estate industry began attending every free educational class my brokerage offered (almost all of which were designed for veteran agents), found a mentor who would meet with me every two weeks, shadowed agents on showings, sat open houses on other agent’s listings, went to real estate networking events, spent hours researching online, and read everything I could get my hands on. But there is so much to learn at the beginning, it can be extremely overwhelming.
During this time, I began to notice that most agents had gone through similar challenging times as I was. As I spoke to more agents, I heard many of them describe a similar situation, which led me to think that there must be a better way to support new agents.
A few years later, after compiling hundreds of hours of knowledge and experience, I recognized an opportunity to help new agents while I was working on a team. Two new agents had just joined, and our team leader’s style was similar to the industry’s: throw agents into the deep end, and the best will come out swimming. So I decided I was going to take it upon myself to educate them so they don’t have to go through what I went through. As I did this, it ignited something in me, and that made me want to help more agents. So, I left the team to open up a brokerage specifically designed to help new agents learn how to build a business quickly so they could have success immediately.
We offered more education for new agents than any brokerage in our market and encouraged agents to market their brand, not the brokerage's, something most other brokerages frown upon. We screamed this with our tagline, “A Brokerage Without Limitations.” In under a decade, we grew to two offices, 66 agents (85% of whom were new when entering the industry), and an annual production of $200,000,000. A large part of our agents’ success was due to the custom 6-week mentorship program we built. It was designed to help agents learn in a few weeks what normally takes agents five years. Overall, we had 49 agents go through the program, and on average, it helped them produce two to four times the national annual production (total value of properties sold) of a first-year agent ($500,000 vs $4,000,000). This also meant a two to four times increase in income ($10,000 vs $40,000).
But, although the brokerage was having success, a feeling of being lost was creeping up again. This feeling lasted all of 2023. Throughout the year, I tried many different things to shake it, but nothing worked. Then, one night in early November, I had my house to myself for the night and decided I would meditate as long as needed until I figured out what I was meant to do in this life. Four hours later, I opened my eyes and for the first time, knew exactly what I wanted to do: help people entering the real estate industry avoid what I and so many other agents go through, so they can build their business and live a better life quickly.
To do this, I knew I needed to get as much knowledge as possible to people, so I sold my brokerage to write a book.
Author
I began writing the book immediately and finished it in a few months. But after my partner and his wife kindly told me it was terrible (they were right), I was put back to the start. Except, before I could dive back in, I was forced with a decision and had to put the book on the shelf to take over the mortgage company my partner and I had started.
For six months, I focused on the new company while the feeling of being lost kept hovering over me, drawing me deeper and deeper into it. As it did, the thought of my book kept flooding my mind daily until finally one day I looked at my schedule and decided that after I honored my obligation with the company during the day, I would focus on my book late at night.
After putting my boys to bed, I would work on the book until one or two in the morning, six days a week. As I dove back in, I realized that one book would not be enough to really help agents learn and build a business quickly; there needed to be two: a main one that explains how to build a real estate business and a workbook that allows them to build one at the same time. This meant not only did I have to rewrite the main book, but I also had to create a workbook from scratch. After two years of working late and avoiding anything that would take my time away from finishing, in March 2025, I finally launched my books.
After launching, I wanted to let people know about my books, so I tried to get brokerages in my market to allow me to educate their agents for free. But the only one who let me speak was the one I hung my license at. Realizing brokerages were not going to let me speak, I tried hosting my own seminars for free. But it became apparent that this wasn’t the correct path either when the only person to show up was an agent friend who had always supported me. After the lack of success for my last attempt to host a seminar, the feeling of being lost started creeping back up on me again. I knew in my heart I could help agents, but I still had no idea how to.
Then, one day, while listening to a podcast, my path became crystal clear to me. I realized that my journey over the last 20+ years was not for me to educate agents in the industry, but to educate agents entering the industry! From the experience and knowledge I gained in my sales career, helping new agents succeed against the odds at my brokerage, and writing books that teach agents how to build a business quickly, I have been preparing for this moment my whole career.
License to Legend Coaching Program
After realizing my ultimate path, I began working on how I could get as much knowledge as possible into the minds of people who want to become real estate agents, while at the same time, helping them learn quickly so they can avoid the pains and frustrations I and so many other new agents feel when entering the industry. The result of my efforts was the creation of the License to Legacy new real estate agent program. I have poured my heart and soul into this program designed to help you not only build your business quickly, but also help you create a mindset that will ensure you get everything you want in life!
I’m excited to finally walk the path I was meant to be on and cannot wait to have a positive impact on people’s lives while making the real estate industry better for everyone (especially consumers)!
I want to thank you for reading my story! I look forward to hearing yours soon!
Until then,
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