Whether just starting out or a veteran, each year of your career, you are going to be in a different place in all areas. This means that your Strengths, Weaknesses, Opportunities, and Threats will likely differ from year to year. Setting time aside every year to evaluate all four of these is important to understand where your brand currently stands. Simultaneously, it will help you identify what you should (and should not) be focusing on.

In this workbook, you will be asking you to write down everything you can for each part of the SWOT analysis. After finishing it, you will have a better understanding of your brand and how you can use it more effectively to generate more business!