The ONE Newsletter: What All Successful Real Estate Businesses Have
Sent by Michael Opyd | 6.18.25
ONE LESSON
Earlier in my career, I was taught the importance of regularly marketing to my database. Throughout my sales career, I would send a monthly real estate newsletter, a monthly postcard, and a quarterly email to my database. About 5-6 years in, I wanted to increase my business, so I started to look into how I could do this. I knew a bunch of agents who cold-called FSBOs, so I figured this was something I could do as well. I decided to commit one full week to calling at least three every morning. I stopped after the second day. I couldn’t stand it, and dreaded every call I made.
LESSON LEARNED: Do what you enjoy, or you won’t do it
Studying people as long as I have, I have found that to do anything, you have to want to do it. You must enjoy it (or you have convinced yourself, by creating enough leverage against yourself), or you will find every excuse not to do it. If you are not sure what marketing to do, look at yourself and ask what you enjoy (or know you can commit to), and then focus on doing it. For example, I enjoy creating and sending newsletters (obviously), so I have continued to do this throughout my career. Find what you enjoy and it double down on it!
ONE TIP
Not sure where to start building a database or looking to add to yours. Start by downloading all of your contacts from your phone. Then download your Facebook and LinkedIn connections.
ONE QUOTE
Best-selling author and motivational speaker Zig Ziglar on selling:
”You will get all that you want in life if you help enough other people get what they want.”
ONE QUESTION
What additional marketing will you commit to doing monthly to increase your business?
You will always need to generate more business, or you will fail. Think about what you are doing now and see what you can add to it to increase your production.
Catch you next week!
Michael Opyd | Author of The Education of a Real Estate Agent
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About the Newsletter
The ONE Newsletter was created to help real estate agents get the knowledge needed to avoid failing in an industry designed for failure. Every week, the latest issue is sent to agents who are eager to learn and grow (personally and professionally)! Each email includes One lesson, One tip, One quote, and One question for you to think about.
