What to Do in Your First 30 Days as a Real Estate Agent: A Step-by-Step Guide for New Agents
Starting your career as a real estate agent is exciting—but it can also feel overwhelming. Many new agents fail not because they lack ambition, but because they don’t know what to focus on first. If you’re wondering what to do in your first 30 days as a real estate agent, this guide will give you a clear, proven roadmap.
The goal of your first month isn’t perfection—it’s foundation, clarity, and momentum.
Week 1: Set Up the Right Foundation
1. Choose the Right Brokerage and Support System
One of the most important decisions you’ll make as a new real estate agent is choosing a brokerage. Look for:
Strong training and mentorship (Ideally, training for new agents and mentorship available on-demand when you need it, not when it’s convenient for the mentor)
A culture that supports new agents (Look for ones where your Managing Broker and other agents are willing to help)
Access to beneficial tools (Scripts, a CRM, how-tos)
Avoid choosing a brokerage solely based on commission splits early on (most offer around 50% anyway). Support matters more than splits in your first year.
If you want more info on how to pick the right brokerage for your business, check out my blog, How to Pick the Right Real Estate Brokerage for Your Business
2. Handle Licensing, MLS, and Tech Setup
Make sure you’re fully set up with:
MLS access (This should be part of your Realtor dues)
CRM (Whether this is provided to you from your brokerage or you use a Google doc)
Email (Including your signature)
Your systems should make it easy to follow up and stay organized from day one.
Week 2: Build Your Database and Brand
3. Build Your Real Estate Database + Marketing Plan
Your database is the foundation of your business. Start by:
Exporting contacts from your phone (Can also do the same with Facebook and LinkedIn)
Adding everyone to your CRM
Make a plan to market to your contacts a minimum of 50 times a year (Emails, calls/texts, real estate newsletter, postcards, etc)
Don’t worry about “bothering” people—your job is to let them know you’re in real estate.
TIP: Always provide value when marketing to your database
If you want more info on how to build your database and marketing plan quickly, my books The Education of a Real Estate Agent and The Education of a Real Estate Agent Workbook can help you with this!
4. Announce Your Real Estate Career
Create a clear launch:
Post on social media (Share the benefits you offer, not just a post about your new career)
Send a personal message or email (Focus on 25 people you believe will be your biggest fans and help you the most)
Let people know how you help buyers and sellers (Use anything from your background that would help your clients)
Consistency builds familiarity—and familiarity builds trust.
Week 3: Learn How to Get Clients
5. Master One Lead Generation Strategy
New agents make the mistake of trying everything. Instead, choose one:
Calling your database (This is the best and most proven way to get clients-plan to call at least 5 people a day)
Open houses (Offer to sit them for veteran agents)
Social media content (Make a plan to post regularly and spend time each day engaging with your friends/followers)
Do lead generation daily and track your progress.
If you want to learn how to get clients quickly, check out my blog: How New Real Estate Agents Can Get Clients Quickly: The Fast-Track Guide to Building Your Book of Business
6. Learn Scripts and Conversations
You don’t need to sound perfect—you need to sound confident. Practice:
Buyer and seller conversations (Ask your mentor or veteran agents how to speak to clients)
Follow-up scripts (People are busy, so one contact isn’t enough; following up is necessary to get people’s attention)
Objection handling (Learn rebuttal scripts you can use to counter anyone who might be hesitant to use you)
Confidence comes from repetition, not talent.
Week 4: Create Habits That Lead to Growth
7. Build a Daily Schedule
Your success depends on how you use your time. Block:
Lead generation (Do this first when you get to the office)
Follow-up (Any leads you receive or people with who you have been in touch)
Learning (Spend time each day educating yourself)
Marketing (You need to market constantly, so make sure to do at least one thing every day to promote yourself)
Treat your business like a business from day one.
8. Track, Adjust, and Improve
Review:
How many conversations are you having (Chart everything including good/bad conversations and anyone you need to follow up with again)
What’s working (Double down on what works and scrap what isn’t)
Where you’re stuck (You will get stuck often, don’t let it linger, speak to your mentor or a veteran agent to get past it right away)
Progress beats perfection.
Final Thoughts: Focus on the Right Things Early
Your first 30 days as a real estate agent set the tone for your entire career. When you focus on the right foundations—support, systems, conversations, and consistency—you give yourself a real chance to succeed.
If you want clarity faster and avoid common mistakes, coaching and guidance early can save you months (or years) of frustration.
Start simple. Stay consistent. Build it right from day one.